Eyenuk’s logo was originally conceived back in early 2013 , to give the viewer the impression of staring at a “real” 3-dimensional eye, while giving it an orange hue to be consistent with the Eyenuk branding. The logo’s font was chosen to serve as a logo on its own when required. Our old logo has done all this and more.
Moving forward, we wanted to modernize our logo, giving it a make over that is consistent with the now popular material design philosophy. We feel, this clean, monochromatic new logo will make for more effective branding of our products helping us to further establish the Eyenuk brand.